We may live in a digital age, but out-of-home advertising is—not surprisingly to industry experts—a genuine growth market. Outdoor advertising (or Out-of-Home) targets consumers when they are outside of their homes, commuting, shopping or visiting public spaces. Step outside your office and more often than not you’re exposed to a whole host of outdoor advertising […]
Category Archives: About OOH
24
May
May
Advertisers in Jakarta have always been leveraging outdoor platforms, even after the challenges of last year. To better engage audiences and increase return on investment (ROI), out-of-home(OOH) advertising has evolved considerably. However, is an opportunity to connect with people through out-of-home (OOH) advertising. As the world opens back up, companies can create OOH campaigns to […]
06
May
May
(source: https://www.effortlessoutdoormedia.com/history-billboards/) Driving a car on the streets of the capital city of Jakarta while listening to your favorite song playing on the radio, dealing with congestion by following each other with other motor vehicles, sometimes stopped at the intersection of red lights, then the view is directed at a large advertisement displayed on billboards […]
About OOH
EXAMPLES OF HOW OUT OF HOME ADVERTISING CAMPAIGN PLACEMENT LIKE WHAT IS PROVIDED BY JARIS & K IN JAKARTA INDONESIA CAN STILL BE USE AS AN EFFECTIVE TOOL TO BRING AWARENESS
29
Apr
Apr
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard. According to the World Federation of Advertisers, out-of-home ad spend was down by 49% for the first half of the year and is 39% down on planned spend for the second half so far. […]
19
Mar
Mar
As the largest and most populated country in Southeast Asia, Indonesia has more than 13,500 islands across a 2 million square kilometers. Indonesia is considered one of the fastest-growing economies in the world. The density of its population is very high with more than half of the country living on the wealthy island of Java. […]
About OOH, News & Articles
JARIS & K MAKEOVER FOR THE FACE OF JAKARTA WITH ITS NEW OOH AND DOOH DISPLAY
16
Mar
Mar
Despite the hard conditions within the times of the Pandemic, Jakarta has been able to improve its current face around its city’s major street. One of its newest additions, thanks to Jaris & K’s newest innovations for the advertising industry, are the many new conventional Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) displays that are installed among […]
05
Feb
Feb
After a year where so many people have been spending their activities mostly indoors, the turn of the year marks a new momentum where the populations in Jakarta are beginning to spend more and more time outdoors. With that, advertisers have an opportunity to deliver their messages in a new way that feels fresh to […]
01
Feb
Feb
DOOH is a term that many will come across when considering an advertising campaign. DOOH, or Digital Out of Home media is the hottest trends in advertising and marketing. It’s considered to be one of the best mediums when it comes to advertising and reaching your target market due to its creative strength. Digital Out […]
20
Jan
Jan
1. OOH media formats surround and reach consumers during the 70 percent of their day spent away from home. As people go out and about, commuting or shopping or walking their dog or searching for their favorite frappe, they are exposed to OOH messages. The 2016 Nielsen Out-of-Home Advertising Study shows 91% of United States […]
20
Jan
Jan
Out of Home advertising is growing at an incredible pace. Effective OOH campaigns have proven to have exponential benefits, with its ability to utilize location for an advantage and zero-in on context. A well targeted OOH campaign or advertisement has the ability to surge foot traffic, brand awareness, and drive conversions. OOH is bigger than […]