We may live in a digital age, but out-of-home advertising is—not surprisingly to industry experts—a genuine growth market. Outdoor advertising (or Out-of-Home) targets consumers when they are outside of their homes, commuting, shopping or visiting public spaces.
Step outside your office and more often than not you’re exposed to a whole host of outdoor advertising messages. Roadside billboards, bus shelter posters, digital screens at petrol stations and other public spaces, bus wraparounds and adverts at railway stations– outdoor advertising is a familiar part of daily life.
Recently, Out-of-Home (OOH) advertising has seen somewhat of regeneration, particularly with the introduction of new technology to the medium making OOH increasingly compatible with digital marketing. And it’s been proven to trigger more online activity than any other offline advertising channels – including TV, radio and print.
Here you will get the list of tips that helps in composing OOH advertising effective and bring awareness to your business.
Identify and pursue your target audience
Before coming up with a winning ad, you have to know who you’re trying to reach. Get to know and understand your target audience and what makes them tick, so that you can ensure your ad layout, images and copy resonate with them.
Go for high traffic sites
High-traffic sites cost more than ones in quieter spots. Although it may be tempting to go for a less expensive option, limited exposure is a waste of money. It’s a better investment to go for the more expensive, high-traffic sites.
Use high contrast colours
This will help attract eyes to your billboard and improve retention of your message. Colour combinations with high visibility include black on white, blue on yellow, white on red, while those with poor visibility include yellow on red and purple on black.
Keep it short and sweet and safe!
The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic. That’s even less viewing time on your ad! So one of the most important rules to follow will be keeping your message short. Very short! Shoot for a maximum of 7 words or less.
Engage with your audience
The effect of a single billboard ad can be multiplied ten-fold when used alongside social media. It could be as simple as choosing a unique, memorable hashtag to display on your ad. The use of digital and dynamic messaging increases personal relevance, drives a call to action, and boosts brand consideration and purchase.
By pushing the boundaries and challenging the conventions of Out-of-Home (OOH) advertising, Jaris & K is transforming innovative concepts to on-street reality. It’s located in Jakarta, Indonesia with OOH Platforms from Jakarta MRT Stations, Buildings, National & International Airports.
Thinking about your next campaign? contact us for further details on how you can acquire the MRT prime areas for your business! Find out more: https://jarisnk.com/
