Advertisers in Jakarta have always been leveraging outdoor platforms, even after the challenges of last year. To better engage audiences and increase return on investment (ROI), out-of-home(OOH) advertising has evolved considerably.
However, is an opportunity to connect with people through out-of-home (OOH) advertising. As the world opens back up, companies can create OOH campaigns to capture people’s attention in the physical world and connect with people about the causes they care about.
The resilience of outdoor media as advertising media, which is still quite penetrative during the pandemic period and the readiness of the community to carry out activities outside the home, opens up opportunities for this advertising medium to remain popular in 2021.
Based on Nielsen’s data, the level of penetration of outdoor media is still entering the world. The top 3 media advertise with the largest penetration, among them television reaches 90 percent of the population per day; internet 65 percent; and outdoor media 54 percent.
The Power Of Out-Of-Home Contiguity
The pandemic has reinforced the importance of local relevance as experiences and circumstances differed greatly from one community to the next. Brands and marketers were forced to think, act and communicate locally to effectively reach consumers. Out-of-home (OOH) advertising, which has always had a strong presence in local markets, proved to be relevant for brands bringing campaigns directly to consumers in their local communities.
This past year emphasized the “power of contiguity” for national, regional and local brands to leverage proximity to deliver relevant messaging directly to consumers. OOH also became an optimal channel for the government and medical communities in distilling crucial messaging directly to affected communities. As a result, OOH — static and digital — demonstrated tremendous value for reaching audiences at scale with contextually relevant messages at the right time — and with measurable performance indicators.
Today’s OOH is more powerful than ever, but it’s a highly complex channel. Made up of a dynamic mix of static billboards and digital displays spanning airport, rail, subway and bus transit, street shelters, retail kiosks and other place-based media, OOH advertising surrounds and immerses on-the-go consumers.
Increase Your Brand With Jaris & K
More than two-thirds (67%) consumers spend 4 hours and 33 minutes outdoors on weekdays. In Jabodetabek area the time is even higher, where the average consumer spends 4 hours 45 minutes. When doing activities outside the home, the average consumer spends 1 hour and 18 minutes on the go.
Since Jakarta deals with traffic congestion problems, online taxi, bus, and billboard advertisements are popular. By pushing the boundaries and challenging the conventions of Out-of-Home (OOH) advertising, Jaris & K is transforming innovative concepts to on-street reality. It’s located in Jakarta, Indonesia with OOH Platforms from Jakarta MRT Stations, Buildings, National & International Airports.
Jaris & K OOH platforms around the MRT stations is placed around the prime areas with extremely high dwelling time due to traffic lights and density of movements and traffic jams. Jaris & K hold from Lebak Bulus station all the way through ASEAN station.
Thinking about your next campaign? contact us for further details on how you can aquire the MRT prime areas for your business!
Find out more: https://jarisnk.com/our-works/