MRT LED Pillar Transformed Into Art Installation
Filled With Authentic Work of Jakarta Artists
Jakarta, 19 April 2021
Don’t make a pandemic an obstacle to staying productive in producing work. A message to anyone who is struggling and believes that we are able to get past this hurdle immediately.
By utilizing our assets, as one of the massive, creative and innovative Out Of Home Advertising media. Jaris&K launched a collaborative campaign with Jakarta artists in an exhibition of art installations mounted on MRT pillars.
This campaign is carried out by art workers in the capital city with the hashtag #UntungGuediJakarta, as a concrete action to continue to support artists who need a medium of expression through their work during this pandemic, and make Jakarta becoming a city that more friendly to arts.
From singers (Kunto Aji) record label (Sun Eater), artists, to a number of ceative agencies houses (PopUP, Mayn Studio, AskTarra, Galo Solutions, Kreaby) have joined as a list of participant for our collaboration, which will show their content art-creations on the pillars MRT on Jalan Fatmawati, South Jakarta.
The activation of this collaboration takes place from April to June and can be seen on the 7 screens that decorate the flyover road to Fatmawati MRT. According to Aji Yudo, as Head of Business Development at Jaris & K, “We want to help musicians, creative workers, and artists to be able to work in the midst of a pandemic. Hopefully this campaign can be a trigger for the creative sector to revive itself.”
Visit the Jaris&K website for complete information about Out Of Home Advertising which provides creative solutions and opportunities for each product to attract the attention of the Jakarta public.