What is OOH? For Jaris & K Jakarta Partners, Clients, and Collaborators we present you the importance of OOH. In layman terms Out of home advertising (OOH) is a form of advertising that can be found outside the consumer’s home. Traditionally this includes everything from billboards to bus stops, benches and everything in between.
If you see any advertisement outside your home that are not on your cellphone, then you are most likely seeing OOH ads. Recently, OOH has embraced digital, or what is now called Digital Out-of-Home (DOOH).
The rapid growth of technology has transformed OOH into an increasingly dynamic, adaptive, innovative and interactive platform for brands to utilize and measure.
New formats have been created, complementing the already existing high-impact and high-profile classic inventory. At Jaris & K for example, we provide both OOH and DOOH in Jakarta, from Busses, Jakarta MRT Station, Airports, Videotrons. Thinking of your next campaign? Think of OOH.
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